From ambiguity to impact

I’m Annie, a strategic Product Designer who’s been untangling complex problems and shaping meaningful product experiences for 14+ years.

Right now, I’m heading up design at Blackbullion, where I’m helping to turn complex financial challenges into simple, supportive experiences.

I’ve worked across FinTech, EdTech, Health, and B2B - often diving into early-stage or 0→1 challenges where the path isn’t clear (yet). That’s my sweet spot: bringing structure to ambiguity, and shaping early ideas into thoughtful, user-centred products that deliver real value.

A few highlights from my journey at Blackbullion so far:

• Led the design of a B2B FinTech platform from scratch at Blackbullion - now the company’s main revenue driver.
• Shaped experiences and roadmaps across our broader product ecosystem - including financial wellbeing tools using Open Banking, our learning platform, and a student funding hub.
• Built and coached multidisciplinary teams, embedded user-centred design practices, and fostered a culture where curiosity, creativity, and data drive better decisions.
• From collaborating to shape early product vision to hands-on design execution, I work across the full product design lifecycle to make sure the right problems get solved in the right way.

Want to grab a coffee?

Building something meaningful and a bit messy? Always up for a chat - or happy to noodle on an idea with you.